| the 'halo effect' is a marketer's secret weapon | rixrewards.com || strategic alliance rixrewards.com yook3.com business development || cluster collaboration | rixrewards.com | yook3.com | ralph muellerschoen | latin-america |

| context: ||| Ellmer Group ||| Dr Ehrmann Agentur ||| Ruediger Koch ||| rixrewards.com |||