| consumers say their relationship with a brand starts when they feel that brand understands their desires | rixrewards.com || ellmer branding rixrewards.com bus | rixrewards.com | yook3.com | ralph muellerschoen | latin-america |

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| context: ||| Ellmer Group ||| Dr Ehrmann Agentur ||| Ruediger Koch ||| rixrewards.com |||